Practically all generations of home buyers begin their search for a new home online.
Realty has always been a highly competitive industry, so you can imagine how tough it is to market over the net. Just about everyone has a website, which means more competition over the first page of the SERPs.
But if you're clever, you can come up with unique ways to make your brand stand out (which we'll touch on later). However, before you can do that, you first need to build your presence.
The following can act as your guide to marketing for real estate using the web.
Let’s get into it.
Build a Professional Website
The first step is building a professional site to have a hub to drive your web traffic. Give it a responsive design so everyone can access it no matter the device they’re using.
Your website functions as an online business office. Your prospects will be drawn to your site from your "online business cards", such as ads, social media links, etc...
Make sure when they arrive, they’re able to find the information needed to contact you. This includes your physical business address, phone number, email or contact page.
Put Together an SEO Strategy
How will people find your website in the first place? You need a strategy that will help drive traffic your way. The best way is using search engine optimization.
Careful keyword research is needed to identify the search terms that are related to your business. You can use this to rank your website higher on the search engines, making it easier for prospects to find you.
The best way to put your SEO strategy into action is with your own real estate blog.
Start Building Quality Links
Another way you can drive traffic to your website is to build backlinks. You want links pointing back to your site from quality websites. For example, having a link in a guest post you wrote that was published on a third-party website that’s related to your industry.
Whatever you do, avoid allowing backlinks to be placed on poor-quality sites. This can negatively impact your website rank.
Collect Emails for Your Newsletter
If you don’t already have a newsletter, now is a great time to start planning for one. It can be a weekly, bi-weekly or monthly.
Just make sure the frequency matches the needs of your audience. Weekly may be too often, yet monthly could be too long.
The key is collecting emails from your online visitors. One way to get people to give you their emails is to offer a freebie, such as a white paper, e-book or other downloads.
Once you’ve collected your list of emails, you can begin marketing your services and properties to them.
Develop a Social Media Marketing Plan
Now, all you need is a social media presence. This is where a lot of the younger generation home buyers spend their time. It’s a good idea to be on LinkedIn, Facebook and even Twitter.
Research your target market to see which social media platforms they use the most. Facebook offers insights into demographics and what days and times they’re logged in.
This is all useful information for planning out when to post on social media. You can also use it to plan for your paid ads on social media.
Marketing for Real Estate Made Simple
The great thing about the internet is that it makes marketing for real estate very easy. The web allows you to stay abreast of the latest industry news and trends. Plus, it connects you with interested parties.
But the internet isn't the only way you can market your brand. You can use a combination of business cards, flyers, and brochures to get the word out.
As they say -- out of sight, out of mind. So if you can be in front of your audience online and offline, imagine the impact it'll have on your campaigns!
Contact our experts today to learn how our products can help improve your marketing.
At Agent eStore, we offer quality printed marketing collateral, such as postcards, banners, signs, and envelopes, to name a few. You can use these pieces to create a powerful strategy to build up your brand.